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Whether your strategy for promoting your business online is focused on Search Engine Optimization or Pay Per Click advertising, knowing how to choose the right keywords is the key to success.

Determining which keywords you should use isn’t easy on your own. There’s a whole science to it, and it is very easy to feel overwhelmed. Adding to the confusion, tons of tools out there make a lot of claims that are hard to substantiate.

A clear trusted leader in this industry is Semrush.

Semrush's Keyword Magic Tool puts 20 Billion Keyword Opportunities, All at Your Fingertips! It's fast, powerful, and easy to use. If you already have an idea of the keywords you should be targeting, this tool saves you an immense amount of time.

But what if you don't know enough about ranking and keywords to make the most of a tool like this? That's where the Semrush Academy really saves the day.

Semrush Academy is a fantastic educational resource to help you master the skills needed to understand the science of ranking. With their resources, you can learn how to maximize the benefit for your business, minimize waste, and get an edge on your competition. Semrush has an excellent series of eBooks as well as an SEO Fundamentals Course to get you started.

They also offer a Keyword Research Course taught by industry expert Greg Gifford. A self-professed "Local SEO nerd," Greg is a highly experienced conference speaker and is widely recognized as a master in this field.

Try Semrush for FREE today, and take your business visibility to the next level.

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